Product Miniature Company
IHC Pick-Ups
The Product Miniature Company of Milwaukee, Wisconsin was founded in 1946
by William Edward Ford ("Ed") and his brother, Paul. Ed passed away on
September 15, 2004.

Collectors might be surprised to find out that the company is still in business
today! It is located in Pewaukee, Wisconsin but now goes by the name,
. Its president is Bill Ford (Ed's son). Gerald Ford is the sales manager.
(They are
not interested in talking with collectors.)

From the very beginning, PMC manufactured excellent quality toys, using mostly
plastic, and emphasizing authenticity along with accurately scaled (1/16 to 1/25)
models. They marketed these toys under the name

PMC first concentrated on building cars, trucks and tractors for manufacturers to
use in building sales and goodwill. The company soon entered what they
considered the toy market - packaging and promoting their products for retail
distribution. In 1954, they entered the hobby market by introducing some of their
miniatures in kit form.

By 1954, the company had grown to include two manufacturing facilities, one in
Pewaukee and another in Milwaukee. Together, they employed over 200 workers
turning out 12,000 miniatures a day.
Farm Tractors
Diamond-T Trucks
Metro Vans
1959 Fords
S-100 Series Pick-Ups
PMC produced models for a wide variety of manufacturers using their original blueprints. Trucks by
International were a large part of their early production, but they also made excellent models of
Diamond T trucks. Plymouths seemed to be the first brand of cars made, but other badges such as
Nash, Chevrolet and Ford soon followed. The International Farmall tractor was also an early
production item.

The line was so prolific it would be a monumental task to attempt collecting one of each item made.
The examples shown on the following pages are merely a sampling of the PMC offerings.

Product Miniature toys were made to the highest standards of excellence and realism. I can fondly
recall many hours of playing with my bright yellow 1948 International pick-up. This was definitely one
of my all-time favorite toys. It just felt good in my hands and looked like the real thing. My personal
thanks to the Ford brothers for making such a fine line of toys.
In 1954 there were sixteen assembly lines with 20
women in each line (above). Upper left - car bodies
being stamped out on a 16 oz. HPM molding
machine. Left - two-tone paint schemes being
applied by hand.

Paul Ford
William "Ed" Ford

    The building shown to the left was located
    at 2240 S. 54th St. in Milwaukee, Wisconsin.

    The building shown to
    the right was located
    at 627 Capitol Dr. in
    Pewaukee, Wisoncsin.